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Our History

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Welcome and thank you for choosing the Bill Walsh Automotive Group. For four generations, we have been a family owned business committed to serving all of your automotive needs whether it be sales, leasing, service, parts, body shop, internet, accessories, quick lube or just information. Your complete satisfaction has always been our first priority and we appreciate the opportunity to earn your business. Since we opened the doors of our first dealership on Main Street in Ottawa, our motto has always been:

"OUR CUSTOMERS ARE OUR FRIENDS"
LaSalle County's Largest Dealer

Bill Walsh Automotive Group has nine separate showrooms, five mechanical and repair centers, four parts departments, four reconditioning departments and over 250 employees located on four campuses through the County.

The dealership teams are servicing nearly 80,000 vehicles per year and the sales departments are keeping pace as one of the largest dealer groups in the country.

Each dealership has recently gone through extensive remodeling and updating. We have reinvested in our business because we believe this is an investment in YOUR satisfaction and YOUR peace of mind.

The Bill Walsh Team has held the very top rank in Customer Satisfaction in our General Motors Service Departments each and every month since 2001. The Bill Walsh General Motors dealerships are multi-year winners of the prestigious GM Mark of Excellence awards. The Bill Walsh Chrysler dealerships have been Five Star certified since the program's inception! These are accomplishments achieved by only a limited number of dealerships NATIONALLY! General Motors, in fact, said about the Bill Walsh organization that "being named a recipient of the GM Mark of Excellence Awards is an accomplishment reserved for only a very few outstanding organizations in the GM family, and [the awards] are a symbol of exceptional individual performance".

Each year, Bill Walsh has achieved recognition awards for industry leading advancements in technology, performance, facility improvements & design, training standards, employee quality and customer care initiatives. Many of the Bill Walsh team members have also been nationally recognized for their leadership and individual commitments to excellence.

Our Values & Our Culture

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Community Counts

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Bill Walsh Advertising

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Buy or Lease

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Insurance Information

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Safety First

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Our Values & Our Culture

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  1. We practice teamwork and treat each other with the same respect we afford our family and friends. We adhere to the belief that if we take care of each other, we will be able to take care of our customers.
  2. Genuine courteous care extended towards our customers to ensure they return is our highest mission. Display genuine and enthusiastic interest in the customer, and always pay complete attention.
  3. Smile and greet every customer. Speak to the customer in a warm, friendly manner. Use their names as often as possible. Always use appropriate vocabulary and avoid slang or automobile industry jargon.
  4. Thank the customer for their business and bid them a fond farewell when they are leaving. Make the last impression of our dealership memorable and positive.
  5. Anticipate customers' needs and be flexible in responding to them. Practice proactive customer service. Pick up on non-verbal cues to initiate personalized service and to "wow" the customer.
  6. Be knowledgeable about your job. Attend all training courses required for your position. Help yourself understand the roles everyone in the dealership plays so you know how to best help the customer and answer their questions or direct them to the appropriate dealership personnel without wasting the customers' time.
  7. Any team member who receives a complaint "owns" the complaint. Therefore, you should do everything in your power to satisfy the customer 100%. Follow customer follow up procedures and courtesies and speak with your manager immediately. If it's a concern of our customer, it's a concern to us. They are one-and-the-same!
  8. It is everyone's responsibility to learn and honor our customer's preferences so we can better tailor their visits and can better anticipate their needs.
  9. It is the responsibility of everyone in the dealership to report any and all physical plant, building or inventory defects.
  10. Uncompromising standards of cleanliness are everyone's duty. Your responsibility for a clean and uncluttered environment does not end with your immediate area. If you see anything you find objectionable, fix it, pick it up or report it. We all want the customer to be enthused to visit our dealerships.
  11. This is a great place to work. Always be an advocate of the dealership and our franchises, both at work and at play. Avoid being negative. We all spend a lot of time together, more than with our own families. If there is a "better way", bring it up to a manager or one of the Walsh family. We want to make it right.
  12. Always recognize repeat customers and our commercial accounts.
  13. Be knowledgeable about the dealership processes and what each department offers. Walk customers to their destination---do NOT point and give directions.
  14. Use your very best telephone etiquette. Our customers are busy people. We advertise our phone number every day. When someone calls in to us, they need us. Always ask the caller's permission to be placed on hold or transferred. When transferring, make sure someone in the department you are transferring to is available to accept the phone call. The phone is often THE first impression of our dealerships. When answering the phone, collect yourself, take a deep breath and SMILE!
  15. All BWAG team members MUST be in approved BWAG apparel so that our customers can recognize a BWAG employee in case they need information or directions. Personal hygiene is of the utmost importance.
  16. The safety and security of our customers and team members is of top importance. Know what to do in emergency situations and please alert any manager if you see a potential problem BEFORE it happens.
  17. Know and understand the equal opportunity and harassment policies of the dealerships. We will not tolerate any violations of these policies and we act swiftly if they are violated. Bill Walsh is a safe, fair and equal employer and we want all of our customers and team members to feel completely at home and comfortable when at any Bill Walsh facility. Any violations should be reported immediately to a manager or Walsh family member.
  18. Protect and care for the assets of the dealership. Use our resources wisely. Eliminate waste. Ensure proper maintenance and repair of all property and equipment.
  19. Bring ALL ideas to improve the dealerships to a Walsh family member. Our best ideas have come from customers and team members. We LOVE new ideas and it's fun to watch your idea come to life! We have to continually improve our processes. Our customers' needs change. Our industry is very competitive. We cannot rely on what we did yesterday as a sure way to success tomorrow. ALWAYS BE THINKING! ALWAYS BE WATCHING FOR OPPORTUNITY!
  20. Find a way to say "YES" to customers and fellow employees. It's often not as easy and might take a little extra effort, but in the end, the customer will be the beneficiary of a positive outlook and that extra effort!
  21. Understand the dealerships' histories in LaSalle County and how we have evolved into the Group we are. Be proud of our long history and the great tenure of our employees. We're Different, and THAT is the Bill Walsh Difference!
  22. Volunteer in our communities where ever you can. We owe our success to our communities and we have always "given back". Let's show our home towns how much the Bill Walsh Team can impact our favorite causes.

Have A Question?

You Can't Beat Bill Walsh

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Did You Know?

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Bill Walsh Body Shop

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Join the Bill Walsh Team

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You Can't Beat Bill Walsh

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  • The ONLY Body Shop that has the Good Housekeeping Seal of Approval
  • The ONLY factory authorized body shop in LaSalle County
  • Daimler-Chrysler Five Star Certified
  • Multi-year GM Mark of Excellence award winner for exceptional customer care
  • 100% certified technicians and sales staff for hassle free sales and service experiences
  • Complimentary car wash with all service visits*
  • Express Quick Lube always for $19.95**
  • Courtesy Shuttle to home or work
  • The LAST dealership to offer loaner cars (by appointment) to keep you ON THE GO
  • FULL SERVICE accessories department
  • ON SITE Ziebart protection services
  • North Central Illinois' LARGEST selection of new and used vehicles
  • Complimentary 3 month / 3,0000 miles warranties on all used vehicles
  • 10% off service specials for any customers 50 or better
  • 10% off FLEET DISCOUNTS for companies
  • FULL TIME internet department
  • FULL TIME Finance Manager for those customers that need a little extra credit help
  • OPEN 6 DAYS A WEEK!
  • Community Committment
  • Complimentary coordination of warranty claims
  • Complimentary coordination with your insurance company in our state-of-the-art Body Shop
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